In his ongoing role as AI Lead at Nestlé Nordic, Søren is actively developing the AI strategy for the Nordic region and conducting numerous inspirational sessions and workshops on AI. His hands-on approach includes training in ChatGPT, crafting playbooks, and holding Masterclasses, continually equipping colleagues at Nestlé and beyond to actively integrate AI in their daily operations.

Søren’s distinct competence lies in demystifying AI’s tech side and translating it into practical, real-life business advantages. Recognizing that the AI landscape is often discussed at a high level or assumed understanding, Søren focuses on making AI accessible and actionable. He excels in guiding teams and individuals, from novices to seasoned professionals, on how to get started and advance with AI, ensuring that its benefits are tangible and effectively implemented across various business functions.